The enterprise culture is the foundation for achieving success. The competition between enterprises will not only be reflected from marketing but also reflected from the corporate culture .

Xinhua Corp. insists on the principles as follows:

1. People oriented; Carrying on the management of personal resources and centering on personal talents will be good for introducing and administering manpower.

2. Talented personal are the carriers of knowledge and technology. The knowledge and technology are of value, which depend on the quality of the knowledge and technology.。

3. To build the perfect competitive mechanisms within the enterprise is an effective condition to raise efficacious utilization of human resources.

4. Training personal by opportunity, encouraging personal by comfortable surroundings, encouraging people with a good salary, appeasing talents by perfect mechanism, we will do all these to build the enterprise’s ecosystem with competition, cooperation and progress together. All this is actually quite confusing what is the point better revise it all.